Aspira is re-launching its Aspira, iCheck inn, T2, Syama and Studio hotel brands, regrouping them under a single umbrella brand and reviewing economy hotel standards. Some of the key new initiatives will also concern the group’s approach to sustainability, eco energies as well as improving customer experiences.

The new advertising campaign will be rolled out in Q2 2023 and a new web portal aspira-hotels.com, will run alongside the three brands  individual sites that will gradually be phased out.